Meet Rovie Flores, a husband, a father, and someone who genuinely loves the outdoors. He is a man of many hobbies, especially anything with wheels. Whether it’s traveling with family abroad or taking a quick overland getaway to a quiet spot under the stars, he values experiences that bring us closer to nature and to each other. 

He got into off-roading during COVID after trading his Acura MDX for a Toyota 4Runner–and the rest was history. What started as one hobby quickly became a gateway to others (and a few money pits), including cycling, mountain biking, and now e-bikes.

Spending time with his family is his top priority, which is why he invests so much effort into his off-road vehicles. They’re not just transportation from point A to point B–they’re tools that take them to incredible places where they experience life, unplug, and create lasting memories. 

At the end of the day, he is a regular guy balancing a full-time sales career, a passion for barbering, a side gig, and a love for geeking out over gadgets, toys, and vehicles.