Jon is a full-blooded Diné (Navajo) and aspiring adventure cyclist. He runs tours through his company Dzil Taah Adventures on the Diné Nation, an organization providing backcountry cultural experiences through bike-packing and raft-packing, with a focus on mentoring Navajo youth and community engagement.

Jon identifies himself through his Diné clans, translated into English are:

I am Near the Mountain People

Born for Zuni-Edgewater

Maternal grandfather -  Red running into the water clan

Paternal grandfather  -  Black-streaked wood people